WhatsApp API services and messaging services allow businesses to use the WhatsApp platform for communication with their customers. The WhatsApp API services provide businesses with tools to integrate WhatsApp messaging into their existing systems and workflows.

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Messaging services provide businesses with the ability to send messages to their customers through WhatsApp, either manually or through automated campaigns.

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Key features of both services include two-way messaging, catboats, analytics and reporting, and compliance with data privacy regulations and WhatsApp's terms of service.